<p>At the heart of our incredible success story is a company that started in Burton-upon-Trent in 1990 with just one store. Today, we've grown to over 900 stores and employ around 18,500 talented colleagues across the UK and the Republic of Ireland. With a customer base of seven million, we pride ourselves on delivering amazing value every day.<br><br>Our shelves are stocked with thousands of quality products, featuring well-known brands, and the majority priced at just £1. As a multi-price retailer, we offer competitively priced items spanning fresh and frozen food, health and beauty, gardening, clothing, and more. In 2019, Retail Week recognized us as the 'Value Discounter of the Year,' a testament to our team's commitment to simplicity and delivering unbeatable value to our customers.</p>