<div><div><p>Be prepared and get the most from your adventure. That’s the ethos behind Craghoppers. Inspired by world travel expeditions of old, we’ve been designing outdoor clothing and protective adventure equipment since 1965.&nbsp;</p></div><div><p>It’s an exciting time to work at Craghoppers and we are looking for a creative and highly driven <strong>Head of Marketing</strong> to join us to define and execute our overarching brand strategy and take the Global Craghoppers brand to the next level in the premium outdoor market.&nbsp;</p></div><div><p>We want to see experience of where you have been responsible for growing a brand and taking it to places it hasn’t been before. From having the first idea through to leading the implementation, and all that happens in-between. If you want full autonomy, this is the role for you.&nbsp;</p></div><div><p>This senior leadership role requires the delivery of a consistent and compelling brand message across all channels globally, enhancing brand recognition and customer loyalty. As the <strong>Head of Marketing</strong> you will live and breath creative innovation, oversee the development of high-quality marketing materials, and maintain a strong brand presence both internally and externally.&nbsp;</p></div><div><p><span style="text-decoration: underline;">The <strong>Impact </strong>you will have in this role is:&nbsp;</span></p></div><div><ul style="list-style-type: disc;"><li><p>A strategic vision defined and executed for the Craghoppers’ brand and marketing department, with business growth driven alongside long-term objectives, with clear market positioning and increased brand equity achieved.&nbsp;</p></li></ul></div><div><ul style="list-style-type: disc;"><li><p>Internal teams across the organisation engaged and aligned, with clear communication and insights into the brand’s direction, resulting in enhanced collaboration and a unified approach to marketing initiatives.&nbsp;</p></li></ul></div><div><ul style="list-style-type: disc;"><li><p>A consistent and compelling brand message communicated across all channels globally, strengthening brand recognition, increasing customer loyalty, and expanding market presence.&nbsp;</p></li></ul></div><div><ul style="list-style-type: disc;"><li><p>Creative and innovative marketing, inspired by the brand voice, with impactful campaigns produced that resonate with target audiences and elevate brand perception.&nbsp;</p></li></ul></div><div><ul style="list-style-type: disc;"><li><p>A strong brand presence built and maintained both internally and externally, with high employee engagement driven and increased brand visibility in key consumer markets.&nbsp;</p></li></ul></div><div><ul style="list-style-type: disc;"><li><p>Craghoppers’ media presence enhanced through strategic PR activities, securing accurate brand representation and positive coverage generated in influential media outlets.&nbsp;</p></li></ul></div><div><ul style="list-style-type: disc;"><li><p>High-quality seasonal marketing materials delivered on time and within budget, ensuring seamless campaign execution and contributing to the achievement of sales and marketing objectives.&nbsp;</p></li></ul></div><div><ul style="list-style-type: disc;"><li><p>Brand presence maximised at trade fairs and events, with impactful product displays created that drive retail partnerships, increase retail roll-through, and boost sales.&nbsp;</p></li></ul></div><div><ul style="list-style-type: disc;"><li><p>Successful product launches, with well-engaged sales teams and the provision of tools and insights that drive strong sales performance and customer engagement.&nbsp;</p></li></ul></div><div><ul style="list-style-type: disc;"><li><p>Comprehensive marketing support provided to global offices, ensuring consistent brand messaging and tailored strategies that contribute to market-specific growth and overall business success.&nbsp;</p></li></ul></div><div><ul style="list-style-type: disc;"><li><p>Strong relationships with country managers built and strengthened, with alignment between global brand strategies and local market needs, leading to effective marketing execution and improved regional performance.&nbsp;</p></li></ul></div><div><ul style="list-style-type: disc;"><li><p>Brand and product strategies aligned, a cohesive and integrated approach driving business growth, the customer experience improved, and seamless execution across marketing, sales, and product teams.&nbsp;</p></li></ul></div></div><div><div><p><em>A full job description outlining all deliverables and requirements for the above can be found attached to the advert on our careers page.</em>&nbsp;<br>&nbsp;<br><span style="text-decoration: underline;">As our future <strong>Head of Marketing</strong> you will have:&nbsp;</span></p></div><div><ul style="list-style-type: disc;"><li><p>In-depth knowledge, informed insight, regular proactive participation within outdoors industry network, strong understanding of competitor activity and market trends&nbsp;</p></li></ul></div><div><ul style="list-style-type: disc;"><li><p>Proven experience of building a successful commercial brand and driving sales through marketing initiatives&nbsp;</p></li></ul></div><div><ul style="list-style-type: disc;"><li><p>3+ years of leading a marketing team for a global brand&nbsp;</p></li></ul></div><div><ul style="list-style-type: disc;"><li><p>Excellent presentation, communication and leadership skills&nbsp;</p></li></ul></div><div><ul style="list-style-type: disc;"><li><p>Ability to track and work within a budget&nbsp;</p></li></ul></div><div><ul style="list-style-type: disc;"><li><p>Utilise good negotiation skills with suppliers&nbsp;</p></li></ul></div><div><ul style="list-style-type: disc;"><li><p>Core Microsoft office skills, including Excel, Word and Powerpoint&nbsp;</p></li></ul></div><div><ul style="list-style-type: disc;"><li><p>Advanced use of Adobe Creative Suite&nbsp;</p></li></ul></div></div><div><div><ul style="list-style-type: disc;"><li><p>Confidence utilising online communication platforms&nbsp;</p></li></ul></div><div><p><span style="text-decoration: underline;">We can offer you:&nbsp;</span></p></div><div><ul style="list-style-type: disc;"><li><p><strong>Profit Share Bonus: </strong>Enjoy a discretionary bonus based on the company's success.&nbsp;</p></li></ul></div><div><ul style="list-style-type: disc;"><li><p><strong>Future-Proof Pension: </strong>Secure your retirement with our comprehensive pension plan.&nbsp;</p></li></ul></div><div><ul style="list-style-type: disc;"><li><p><strong>Annual Leave:</strong> 25 days starting annual leave entitlement&nbsp;</p></li></ul></div><div><ul style="list-style-type: disc;"><li><p><strong>Loyalty Rewards:</strong> Earn an extra day off for every 3 years of service, up to 2 additional days.&nbsp;</p></li></ul></div><div><ul style="list-style-type: disc;"><li><p><strong>Buy More Leave:</strong> Buy up to an additional 3 days of annual leave every year&nbsp;</p></li></ul></div><div><ul style="list-style-type: disc;"><li><p><strong>Exclusive Discounts:</strong> Get special discounts across all our brands.&nbsp;</p></li></ul></div><div><ul style="list-style-type: disc;"><li><p><strong>Perks at Your Fingertips:</strong> Access a variety of benefits through our company website.&nbsp;</p></li></ul></div><div><ul style="list-style-type: disc;"><li><p><strong>Family Support: </strong>Benefit from enhanced Maternity, Paternity &amp; Adoption leave after 2 years of service.&nbsp;</p></li></ul></div><div><ul style="list-style-type: disc;"><li><p><strong>Celebrate You:</strong> Take advantage of birthday hours to celebrate your special day.&nbsp;</p></li></ul></div><div><ul style="list-style-type: disc;"><li><p><strong>Wellness Walks: </strong>Join company walks to stay active and connect with colleagues.&nbsp;</p></li></ul></div><div><ul style="list-style-type: disc;"><li><p><strong>Inspiring Workspace: </strong>Work in a state-of-the-art Head Office environment.&nbsp;</p></li></ul></div><div><ul style="list-style-type: disc;"><li><p><strong>Volunteer Day:</strong> Enjoy a paid day off to give back to your community.&nbsp;</p></li></ul></div><div><ul style="list-style-type: disc;"><li><p><strong>Hassle-Free Parking: </strong>Free, secure on-site parking for all employees.&nbsp;</p></li></ul></div><div><ul style="list-style-type: disc;"><li><p><strong>Delicious Dining: </strong>Enjoy meals at our subsidized canteen, featuring Starbucks coffee.&nbsp;</p></li></ul></div><div><ul style="list-style-type: disc;"><li><p><strong>Cycle to Work:</strong> Save on travel with our cycle-to-work scheme.&nbsp;</p></li></ul></div><div><ul style="list-style-type: disc;"><li><p><strong>Fitness Perks:</strong> Access discounted gym memberships at various locations.&nbsp;</p></li></ul></div></div><div><div><ul style="list-style-type: disc;"><li><p><strong>Convenient Facilities:</strong> Freshen up with our on-site shower facilities, complete with hairdryers and straighteners.&nbsp;</p></li></ul></div><div><p><span style="text-decoration: underline;">Our Regatta Family:&nbsp;</span></p></div><div><p>The Regatta Group supplies quality outdoor clothing and accessories through our 3 great brands - <strong>Regatta, Craghoppers and Dare2b </strong>- whether exploring the Amazon rainforest, walking your dog in the local park or cycling the Tour de France, we have what you need.&nbsp;</p></div><div><p>It’s a friendly, supportive family business - a place where bakers, dog walkers, book worms, students, parents, travellers, movie buffs, foodies, festival goers, musicians and more come together to create experiences our customers really appreciate.&nbsp;</p></div><div><p>The thing we all have in common, is that we share the same core values of <strong>Great Relationships and Entrepreneurial Spirit.&nbsp;</strong></p></div><div><p><span style="text-decoration: underline;">Our investment in the environment:&nbsp;</span></p></div><div><p>Sustainability is at the heart of everything we do, and you will have the opportunity to support our Group wide sustainability committee and put ideas into action and really make a difference to the world we live in!&nbsp;</p></div><div><p>Diversity, Equity, and Inclusion: At Regatta Group, we are committed to creating a diverse, inclusive, and welcoming workplace. We are an equal opportunities employer and encourage applications from all backgrounds. Should you require any reasonable adjustments during the recruitment process, we are happy to support you.&nbsp;</p></div><div><p>Take the leap-join us in making a difference, both for our team and the world around us!&nbsp;</p></div><div><p>&nbsp;</p></div></div>