Audience Planning and Data Strategy Manager
Job description
<span xml:lang="en-GB" lang="en-GB" data-careersite-propertyid="description" class="rtltextaligneligible"><span class="jobdescription"><p><b>Location: London</b></p><p> </p><p><b>Closing date: March 4th</b></p><p> </p><p><b>About EE</b></p><p> </p><p>We’re EE. We are the biggest mobile and broadband operator in the UK and we have a relationship in every second household in the country. But we’re for everyone, on any network – serving up new tech, new services, and heaps of inspiration for every aspect of your connected life.</p><p> </p><p>We’ve been awarded the UK’s best network for the last 10 years. It’s central to our vision – to be the most personal customer-focused technology company in the UK.</p><p> </p><p>That means earning a place on customers’ home screens by offering them more than ever before, whether that’s helping their home run smarter with EE Home, levelling up their play with EE Game, helping them work on their terms with EE Work, or even unleashing their kids’ learning with EE Learn. </p><p> </p><p>We’re also part of BT Group, which we’re even bigger than you might think. Millions of people rely on us every day to help them live their lives, power their businesses, and keep their public services running. We connect friends to family, clients to colleagues, people to possibilities. We keep the wheels of business spinning, and the emergency services responding. </p><p> </p><p>We think we’ve got something special here. We want everyone to feel proud about working at EE – and feel excited about where we’re going and what we’re going to do. Want to join in? </p><p> </p><div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><h2 style="font-size:1.0em;margin:0.0px"><b>Why this job matters</b></h2></div><div><p>EE is just over 12 months into the brand transformation to make EE the lead brand for our consumer business at BT Group, with a vision of becoming the more personal, customer focused technology business in the UK, playing a more meaningful role in everyday lives of our customers. </p><p> </p><p>We are looking or a seasoned data strategist & communications planner with a passion for customer data and audience development to take our audience led strategy further in our marketing and communications strategy. This role is vitally important to create a clear and coherent data strategy for our target audiences and customer cohorts that aligns to our marketing and brand strategy and commercial outcome. This data strategy will be hugely customer centric, and will allow us to concert with our segmentation and audience work to better understand our customers, serve them bette, and ultimately drive commercial performance. <br> </p></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><h2 style="font-size:1.0em;margin:0.0px"><b>What you’ll be doing</b></h2></div><div><p><b>Data Strategy </b></p><ul><li>You will create our customer centric data strategy, based upon what we want to know about customers and why, and then how we will use it in order to drive our brand & commercial objectives</li><li>You will decide upon what are the key attributes we want to understand about customers and make them part of our data strategy</li><li>You will work with the BV&P teams to understand how we capture that data and productionise it</li><li>You will integrate the data strategy into the brand & marketing strategy to ensure that we are customer insight led</li><li>You help change the way we think about data, from our current way of working, thinking about products to a future where we think customer, and household and manage our base in a far more customer centric way</li><li>You will identify and pursue ways of thinking about data that can optimize our commercial performance & transition our data and insight in our base to a more audience led approach </li></ul><p><b>Audience Development & Planning</b></p><ul><li>You will create a data strategy that allows us to get a deeper and more meaningful understanding of our core customer cohorts and design audiences for the new EE brand </li><li>Develop detailed profiles of our core audiences with market and base sizing and insight to inform the long term brand and communications planning (12+ months out)</li><li>You will fully embed the audience & data strategy across the organisation, including influencing support & change required across different areas of the business to achieve a data driven, needs led approach in our communications planning in paid, owned and earned channels </li></ul><p><b>Data lead on brand transformation projects</b></p><ul><li>Create the audience led data strategies to inform the strategic approach of big brand transformation projects (eg. the proactive migration of BT customers to new EE)</li></ul></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><h2 style="font-size:1.0em;margin:0.0px"><b>The skills and experience you will have under your belt</b></h2></div><div><p><b>Experience and Expertise:</b></p><ul><li>Extensive experience in creating data strategies and developing audience profiles</li><li>Commercial acumen and experience in data led brand and commercial management </li><li>The ability to navigate complex matrix environments and cut through political challenges</li><li>A passion in driving change and is relentless in the pursuit of exceeding the needs of our customers</li><li>Craft consumer journeys that demonstrate a thorough knowledge of how our audiences spend their time, and how EE can add value to their needs </li><li>Must have experience in PEGA and data systems </li><li>A good to have: Communications planning experience, preferably in driving transformation through data/customer need led strategies </li></ul><p> </p><p><b>Skills:</b></p><ul><li>Highly analytical with a passion for data: Comfortable developing data strategies and digging into mass amounts of data into actionable strategy for brand & communications approach </li><li>Data-driven: can translate complex data into clear and coherent strategy, can develop different ways of using data to make our brand and communications strategies more effective and linked to desired business/commercial outcome </li><li>Commercial acumen: ability to link commercial and marketing priorities and context into data strategies </li><li>Audience Planning through data: brings a deep understanding of audience development through data & insight, with the ability to link to actionable strategies in communications (paid, owned channels)</li><li>Master storyteller through data: transform complex data into compelling narratives that will influence the longer term brand strategy and communications planning. </li><li>Proven influencer and change maker in a complex and fast paced organisation with many different stakeholders <br> </li></ul></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><h2 style="font-size:1.0em;margin:0.0px"><b>What's in it for you? What are the benefits?</b></h2></div><div><p>At BT, we entertain, educate and empower millions of people every single day. We’re a brand built on connecting people – whether that’s friends, family, businesses or communities. Working here, you’ll receive an attractive salary and a range of competitive benefits, but – more than that – you’ll be joining an ambitious organisation with a culture of togetherness, collaboration and inclusivity, that takes a genuine and proactive interest in your progress and development. </p><p> </p><ul><li>Competitive salary</li><li>25 days annual leave (plus bank holidays)</li><li>10% on target performance bonus</li><li>Life Assurance</li><li>Pension scheme if you pay in 5% BT will pay in an additional 10%</li><li>Option to join the Healthcare Cash Plan or other benefits such as dental insurance, gym memberships etc.</li><li>50% off EE mobile pay monthly or SIM only plans</li><li>Exclusive colleague discounts on our latest and greatest BT broadband packages</li><li>BT TV, including TNT Sport and the NOW Entertainment membership, and 25% off NOW Sport, Cinema and Kids</li><li>50% discount for friends and family on EE SIM only plans</li><li>World class training and development opportunities</li><li>Volunteering days so you can give back to your local community</li></ul><p> </p><p>BT is an equal opportunities employer. We’re working hard to create an inclusive working environment, where people from all backgrounds can succeed. We want to make sure your recruitment experience is the best it can be – so, if you’re selected for an interview, please let us know if there’s any adjustments we can make that would be helpful for you.</p></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><h2 style="font-size:1.0em;margin:0.0px"><b>Our leadership standards</b></h2></div><div><p><span style="font-size:18.0px"><b>Looking in:</b></span><br><b>Leading inclusively and Safely</b><br>I inspire and build trust through self-awareness, honesty and integrity.<br><b>Owning outcomes</b><br>I take the right decisions that benefit the broader organisation.</p><p><span style="font-size:18.0px"><b>Looking out:</b></span><br><b>Delivering for the customer</b><br>I execute brilliantly on clear priorities that add value to our customers and the wider business.<br><b>Commercially savvy</b><br>I demonstrate strong commercial focus, bringing an external perspective to decision-making.</p><p><span style="font-size:18.0px"><b>Looking to the future:</b></span><br><b>Growth mindset</b><br>I experiment and identify opportunities for growth for both myself and the organisation.<br><b>Building for the future</b><br>I build diverse future-ready teams where all individuals can be at their best.</p></div></div></div><p>We value diversity and celebrate difference. ‘We embed diversity and inclusion into everything that we do. It’s fundamental to our purpose: we connect for good.’ </p><p>We all stick to the same values: Personal, Simple, and Brilliant. From day one, you’ll get stuck in to tough challenges, pitch in with ideas, make things happen. But you won’t be alone: we’ll be there with help and support, learning and development. </p><p> </p><p><b>A FEW POINTS TO NOTE:</b></p><p>Although these roles are listed as full-time, if you’re a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch.</p><p>We will also offer reasonable adjustments for the selection process if required, so please do not hesitate to inform us.</p><p><b>DON'T MEET EVERY SINGLE REQUIREMENT?</b></p><p>Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you're excited about this role but your past experience doesn't align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team.</p></span></span>
Audience Planning and Data Strategy Manager
