Brand Strategist
Job description
<span xml:lang="en-GB" lang="en-GB" data-careersite-propertyid="description" class="rtltextaligneligible"><span class="jobdescription"><p><b>About EE</b></p><p>We’re EE. We are the biggest mobile and broadband operator in the UK and we have a relationship in every second household in the country. But we’re for everyone, on any network – serving up new tech, new services, and heaps of inspiration for every aspect of your connected life.</p><p> </p><p>We’ve been awarded the UK’s best network for the last 10 years. It’s central to our vision – to be the most personal customer-focused technology company in the UK.</p><p> </p><p>That means earning a place on customers’ home screens by offering them more than ever before, whether that’s helping their home run smarter with EE Home, levelling up their play with EE Game, helping them work on their terms with EE Work, or even unleashing their kids’ learning with EE Learn. </p><p> </p><p>We’re also part of BT Group, which we’re even bigger than you might think. Millions of people rely on us every day to help them live their lives, power their businesses, and keep their public services running. We connect friends to family, clients to colleagues, people to possibilities. We keep the wheels of business spinning, and the emergency services responding. </p><p> </p><p>We think we’ve got something special here. We want everyone to feel proud about working at EE – and feel excited about where we’re going and what we’re going to do. Want to join in? </p><p> </p><div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><h2 style="font-size:1.0em;margin:0.0px"><b>Why this job matters</b></h2></div><div><p>EE is just over 12 months into the brand transformation to make EE the lead brand for consumer at BT Group, with a vision of becoming the most personal, customer focussed technology business in the UK doing more for the nation & playing a more meaningful role in people’s everyday lives. </p><p> </p><p>We are looking for a seasoned brand strategist who thrives in driving customer centric brand transformation, with focus on the longer term development and evolution of our brand strategy to deliver commercial growth for the future. This role is pivotal in driving the development and execution of EE’s audience-centric brand strategy that deeply resonate with the evolving needs of our target audiences. This role will develop the 12-18 month brand strategy, leading the shift across the organisation to a fully audience led and integrated approach across our paid, owned and earned channels. <br> </p></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><h2 style="font-size:1.0em;margin:0.0px"><b>What you’ll be doing</b></h2></div><div><p>As the lead brand strategist for EE, you will be responsible for: </p><p> </p><p><b>Brand strategy development</b></p><ul><li>Own and drive the EE brand’s long-term vision and positioning across all touchpoints. Lead the development of the brand strategy linked to product category and commercial growth strategies, target audience needs and market trends (6+12 months out)</li><li>Fully embed the brand strategy across the organisation, including influencing support & change required across different areas of the business to achieve business objectives & brand vision</li><li>Main interface across agency planning to deliver the longer term brand strategy across creative, media, owned channel journeys & brand experience </li></ul><p><b>Audience development, data strategy & insight </b></p><ul><li>Data lead audience sizing, profiling & understanding to get to deeper more meaningful insight that will drive the stories and solutions to drive the EE brand forward across the full ecosystem of the brand experience </li><li>Combine creativity and communications effectiveness through strong understanding of audiences, insight, data strategy and media thinking across all channels to lead communications strategy across paid, owned and earned channels </li></ul><p><b>Development of a fully audience led and integrated 12+ month comms strategy across paid, owned and earned channels</b></p><ul><li>Combine paid and owned communications touchpoints to create an ecosystem of brand stories & communications that lead our audiences on a journey to a specific brand outcome over time</li><li>Understand how we can both proactively communicate and respond to triggers of our audiences and the moments/times of the year that are most relevant to them</li></ul><p><b>Lead on strategic brand transformation projects </b></p><ul><li>Lead on bigger projects that impact the brand evolution & commercial growth outcome</li></ul></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><h2 style="font-size:1.0em;margin:0.0px"><b>The skills and experience you will have under your belt</b></h2></div><div><p><b>Experience and Expertise:</b></p><ul><li>Proven experience in a brand and communications strategy & planning role where you have successfully led cross-functional teams, developed large scale brand transformation strategies, and leveraged complex data to drive business growth </li><li>Creative/Media strategy & planning experience agency side preferred – with expertise leading an audience led comms approach in paid and owned channels</li></ul><p> </p><p><b>Skills:</b></p><ul><li>Brand and communications strategy: brings a deep understanding of brand positioning, development and evolution </li><li>Story-telling with insight and data: strong skills building the case for change, drawing on insight, data and analytical planning techniques with the ability to translate complex data into clear, actionable insights for both senior leadership and cross-functional teams at all levels</li><li>Commercial acumen: ability to link business & commercial priorities through to brand and communications strategy </li><li>Master storyteller: strong interpersonal and communication skills with the ability to influence and align senior stakeholders and teams at all levels of the organisation</li><li>Data-driven: highlight analytical with a passion for data. Comfortable digging into the numbers and translating insights into actionable strategy </li><li>Proven influencer and change maker in a complex and fast paced organisation with many different stakeholders </li><li>Collaboration & Empowerment: a thought leader who can influence and motivate teams across the organisation to achieve successful outcome for the brand <br> </li></ul></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><h2 style="font-size:1.0em;margin:0.0px"><b>What's in it for you? What are the benefits</b></h2></div><div><p>At BT, we entertain, educate and empower millions of people every single day. We’re a brand built on connecting people – whether that’s friends, family, businesses or communities. Working here, you’ll receive an attractive salary and a range of competitive benefits, but – more than that – you’ll be joining an ambitious organisation with a culture of togetherness, collaboration and inclusivity, that takes a genuine and proactive interest in your progress and development. </p><p> </p><ul><li>Competitive salary</li><li>25 days annual leave (plus bank holidays)</li><li>10% on target performance bonus</li><li>Life Assurance</li><li>Pension scheme if you pay in 5% BT will pay in an additional 10%</li><li>Option to join the Healthcare Cash Plan or other benefits such as dental insurance, gym memberships etc.</li><li>50% off EE mobile pay monthly or SIM only plans</li><li>Exclusive colleague discounts on our latest and greatest BT broadband packages</li><li>BT TV, including TNT Sport and the NOW Entertainment membership, and 25% off NOW Sport, Cinema and Kids</li><li>50% discount for friends and family on EE SIM only plans</li><li>World class training and development opportunities</li><li>Volunteering days so you can give back to your local community</li></ul><p> </p><p>BT is an equal opportunities employer. We’re working hard to create an inclusive working environment, where people from all backgrounds can succeed. We want to make sure your recruitment experience is the best it can be – so, if you’re selected for an interview, please let us know if there’s any adjustments we can make that would be helpful for you.</p></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><h2 style="font-size:1.0em;margin:0.0px"><b>Our leadership standards</b></h2></div><div><p><span style="font-size:18.0px"><b>Looking in:</b></span><br><b>Leading inclusively and Safely</b><br>I inspire and build trust through self-awareness, honesty and integrity.<br><b>Owning outcomes</b><br>I take the right decisions that benefit the broader organisation.</p><p><span style="font-size:18.0px"><b>Looking out:</b></span><br><b>Delivering for the customer</b><br>I execute brilliantly on clear priorities that add value to our customers and the wider business.<br><b>Commercially savvy</b><br>I demonstrate strong commercial focus, bringing an external perspective to decision-making.</p><p><span style="font-size:18.0px"><b>Looking to the future:</b></span><br><b>Growth mindset</b><br>I experiment and identify opportunities for growth for both myself and the organisation.<br><b>Building for the future</b><br>I build diverse future-ready teams where all individuals can be at their best.</p></div></div></div><p>We value diversity and celebrate difference. ‘We embed diversity and inclusion into everything that we do. It’s fundamental to our purpose: we connect for good.’ </p><p>We all stick to the same values: Personal, Simple, and Brilliant. From day one, you’ll get stuck in to tough challenges, pitch in with ideas, make things happen. But you won’t be alone: we’ll be there with help and support, learning and development. </p><p> </p><p><b>A FEW POINTS TO NOTE:</b></p><p>Although these roles are listed as full-time, if you’re a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch.</p><p>We will also offer reasonable adjustments for the selection process if required, so please do not hesitate to inform us.</p><p><b>DON'T MEET EVERY SINGLE REQUIREMENT?</b></p><p>Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you're excited about this role but your past experience doesn't align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team.</p></span></span>
Brand Strategist
