<dt class="rm-fieldTitle">Description</dt><dd class="rm-fieldData"><h3 data-start="0" data-end="100">CRM &amp; Loyalty Executive | Huddersfield | Hybrid (3 Office Days) | £30,000 - £35,000 + Benefits</h3><p data-start="102" data-end="475">A fast-growing and highly popular fashion retail brand is looking for a <strong data-start="174" data-end="201">CRM &amp; Loyalty Executive</strong> to drive customer engagement, retention, and loyalty. With a strong market presence, the company has recently launched a cutting-edge consumer app and a loyalty points programme, creating exciting opportunities to enhance customer experience and long-term brand affinity.</p><p data-start="477" data-end="811">This is a fantastic opportunity for a <strong data-start="515" data-end="542">CRM &amp; Loyalty Executive</strong> to shape the brand's customer engagement strategy, ensuring customers stay connected and rewarded. Working closely with the customer service and marketing teams, you will manage targeted, data-driven campaigns and optimise customer journeys across multiple channels.</p><h3 data-start="813" data-end="840">Key Responsibilities:</h3><ul data-start="842" data-end="1602"><li data-start="842" data-end="936">Develop and execute personalised CRM and loyalty campaigns across email, SMS, and WhatsApp</li><li data-start="937" data-end="1033">Manage and refine the global CRM calendar to ensure timely, relevant customer communications</li><li data-start="1034" data-end="1136">Lead customer lifecycle initiatives, including onboarding, engagement, and reactivation strategies</li><li data-start="1137" data-end="1227">Collaborate with the brand and creative teams to craft engaging, brand-aligned content</li><li data-start="1228" data-end="1315">Build and optimise automation workflows using segmentation and behavioural triggers</li><li data-start="1316" data-end="1417">Leverage insights from the app and loyalty programme to enhance customer experience and retention</li><li data-start="1418" data-end="1520">Analyse campaign performance, monitoring key metrics such as engagement, redemption rates, and ROI</li><li data-start="1521" data-end="1602">Identify trends and opportunities to improve loyalty and retention strategies</li></ul><h3 data-start="1604" data-end="1627">What You'll Need:</h3><ul data-start="1629" data-end="2235"><li data-start="1629" data-end="1763">3+ years' experience in a CRM, loyalty, or customer retention role, ideally in e-commerce for fashion, beauty, health, or wellness</li><li data-start="1764" data-end="1864">Strong understanding of customer lifecycle marketing, loyalty programmes, and CRM best practices</li><li data-start="1865" data-end="1944">Hands-on experience managing multi-channel campaigns (email, SMS, WhatsApp)</li><li data-start="1945" data-end="2046">Proficiency in CRM and automation platforms, with a data-driven approach to campaign optimisation</li><li data-start="2047" data-end="2151">Analytical mindset with the ability to interpret customer insights and adjust strategies accordingly</li><li data-start="2152" data-end="2235">Experience with app-based customer engagement and subscription models is a plus</li></ul><h3 data-start="2237" data-end="2259">What's On Offer:</h3><ul data-start="2261" data-end="2599"><li data-start="2261" data-end="2303">£30,000 - £35,000 per annum + benefits</li><li data-start="2304" data-end="2354">Hybrid working with three office days per week</li><li data-start="2355" data-end="2449">The opportunity to shape and drive CRM and loyalty strategies for a thriving fashion brand</li><li data-start="2450" data-end="2535">A collaborative and creative team environment where your ideas make a real impact</li><li data-start="2536" data-end="2599">Free parking and a relaxed office culture with casual dress</li></ul><p data-start="2601" data-end="2735">If you're a <strong data-start="2613" data-end="2640">CRM &amp; Loyalty Executive</strong> looking for a new challenge in a fast-growing brand, apply now with your most up-to-date CV!</p><p data-start="2737" data-end="2746" data-is-last-node="">BBBH32633</p></dd>