<div>Zachary Daniels Recruitment are partnered with a leading multi-channel retailer, on the appointment of a Head of CRM &amp; Loyalty to be based in the North Wet (hybrid working).</div><div> </div><div>With a strong commitment to growth and innovation, we are looking for a talented Head of CRM &amp; Loyalty to lead our clients customer relationship management strategy and drive the business to new heights. This is a big opportunity for someone to lead with impact, conviction and confidence whilst working for a high performing senior leadership team.</div><div> </div><div>As the Head of CRM &amp; Loyalty, you will be responsible for overseeing and managing the evolution of the CRM and Loyalty strategy across all channels. You will lead a large, dedicated team of professionals and work closely with various departments to enhance customer engagement, loyalty, and retention. This role offers a unique opportunity to make a significant impact on the business by leveraging data-driven insights and innovative CRM tactics.</div><div> </div><div><strong>Key Responsibilities in the position of Head of CRM &amp; Loyalty include:</strong></div><div><ul class="MailOutline"><li>Leadership &amp; Team Management: Lead, mentor, and develop a team of CRM professionals, fostering a culture of collaboration and continuous improvement.</li><li>CRM Strategy Development: Develop and implement comprehensive CRM strategies to improve customer acquisition, engagement, and retention across all channels.</li><li>Data Analysis &amp; Insights: Utilise data analytics to understand customer behaviours, preferences, and trends. Translate these insights into actionable plans to enhance customer experiences.</li><li>Multi-Channel Coordination: Ensure seamless integration and consistency of CRM initiatives across online and offline channels, including email, SMS, social media, and in-store experiences.</li><li>Customer Journey Optimisation: Identify opportunities to enhance the customer journey, improving satisfaction and driving long-term loyalty.</li><li>Performance Monitoring: Set KPIs and metrics to measure the effectiveness of CRM campaigns and initiatives, providing regular performance reports to senior management.</li><li>Collaboration &amp; Stakeholder Engagement: Work closely with marketing, sales, IT, and other departments to align CRM strategies with overall business objectives.</li></ul><div> </div></div><div><strong>To be considered for the position of Head of CRM &amp; Loyalty you will offer the following:</strong></div><div><ul class="MailOutline"><li>Proven experience in a senior CRM role, ideally within a multi-channel retail environment.</li><li>Track record of driving innovation and transformation</li><li>Exceptional communication and influencing skills</li><li>Strong leadership and team management skills, with experience leading large teams.</li><li>Demonstrated ability to develop and execute successful CRM strategies.</li><li>Proficiency in CRM tools and platforms, data analytics, and customer segmentation.</li><li>Excellent analytical, problem-solving, and communication skills.</li><li>A customer-centric mindset with a deep understanding of customer journey mapping and lifecycle management.</li></ul></div><div><strong>What's in it for me?</strong></div><div> </div><div> A competitive salary and benefits package.</div><div> A dynamic and supportive work environment.</div><div> Opportunities for professional growth and career advancement.</div><div> The chance to work with a talented and passionate team in a thriving industry.</div><div> </div><div><strong>BBBH31220</strong></div>