<div class="earcuposdescription"><div class="earcuposdescriptionnote"><p style="margin: 0in; font-family: Calibri; font-size: 10.0pt;"><span style="font-family: 'open sans', sans-serif; font-size: 11pt;"><span lang="en-GB">Join our team and be part of a company that truly lives its values. With our expertise and commitment to innovation, we aim to build trust and make health and wellness accessible to all. By fostering inclusivity and care, we work collaboratively to improve the well-being of our colleagues, customers, and communities.</span></span></p><p style="margin: 0in; font-family: Calibri; font-size: 10.0pt;">&nbsp;</p></div></div><div class="earcuposdescription"><div class="earcuposdescriptiontitle">The Role:</div><div class="earcuposdescriptionnote"><p><span style="font-size: 11pt;">Join Holland &amp; Barrett as our <strong data-start="80" data-end="112">Marketing Effectiveness Lead</strong>, where you'll play a key role in shaping how our £60m annual marketing investment drives brand growth and business performance. This is a high-impact, group-wide strategic role focused on transforming our marketing insight capabilities across the UK, Ireland, and international markets. You'll collaborate cross-functionally with key teams including Brand, Data Science, CRM, Finance, and Commercial to deliver data-led recommendations that optimise marketing performance and fuel our wider business transformation.</span></p><p><span style="font-family: 'open sans', sans-serif; font-size: 11pt;"><strong>Key Responsibilities:</strong></span></p><ul><li style="font-size: 11pt;" data-start="55" data-end="241"><span style="font-size: 11pt;">Lead the development and execution of a group-wide marketing effectiveness strategy, ensuring alignment across markets and maximising return on H&amp;B's ~£60m annual marketing investment.</span></li><li style="font-size: 11pt;" data-start="244" data-end="413"><span style="font-size: 11pt;">Partner with Brand &amp; Marketing teams to ensure actionable insights are embedded into decision-making and drive improved marketing outcomes aligned with business goals.</span></li><li style="font-size: 11pt;" data-start="416" data-end="610"><span style="font-size: 11pt;">Inform budget allocation decisions using tools such as Marketing Mix Modelling (MMM), ROI analyses, scenario testing (Optimiser), digital attribution, creative pre-testing, and brand tracking.</span></li><li style="font-size: 11pt;" data-start="613" data-end="765"><span style="font-size: 11pt;">Work with Data Science on the ongoing evolution of MMM, including quarterly refreshes, insight playback sessions, and continuous improvement planning.</span></li><li style="font-size: 11pt;" data-start="768" data-end="946"><span style="font-size: 11pt;">Collaborate with Consumer Insight teams to unify brand health metrics (awareness, consideration, perception) and creative testing into a holistic view of marketing performance.</span></li><li style="font-size: 11pt;" data-start="949" data-end="1092"><span style="font-size: 11pt;">Partner with Data and CRM teams to refine customer journeys, performance reporting, attribution models, and marketing measurement strategies.</span></li><li style="font-size: 11pt;" data-start="1095" data-end="1233"><span style="font-size: 11pt;">Maximise the impact of H&amp;B's Customer Data Platform (CDP) by working closely with MarTech teams to connect data with marketing outcomes.</span></li><li style="font-size: 11pt;"><span style="font-size: 11pt;">Champion best-in-class marketing effectiveness practices, sharing learnings across all markets to drive consistency, efficiency, and performance at scale.</span></li></ul><p><span style="font-size: 11pt;"><span style="font-family: 'open sans', sans-serif;"><strong>Location:</strong> This role can be based at either our London or Nuneaton hubs, we operate on a hybrid basis (2 days per week in the office).&nbsp; Some travel may be required between both locations (once a week/fortnightly basis). Some travel to Amsterdam office on an ad hoc basis.</span></span></p></div></div><div class="earcuposdescription"><div class="earcuposdescriptiontitle">The Person:</div><div class="earcuposdescriptionnote"><ul><li style="font-size: 11pt;"><span style="font-size: 11pt;">Demonstrated leadership in marketing analytics or effectiveness roles within retail, FMCG, or data-driven marketing environments, with a proven ability to deliver business impact.</span></li><li style="font-size: 11pt;"><span style="font-size: 11pt;">Familiarity with advanced marketing measurement methods, including Marketing Mix Modelling (MMM), digital attribution, CRM analytics, and brand health tracking.</span></li><li style="font-size: 11pt;"><span style="font-size: 11pt;">Proven ability to translate complex data into clear, actionable insights and strategic recommendations, supported by strong storytelling and presentation skills.</span></li><li style="font-size: 11pt;"><span style="font-size: 11pt;">Track record of implementing new measurement frameworks, tools, or technologies to improve marketing effectiveness and influence business decision-making.</span></li><li style="font-size: 11pt;"><span style="font-size: 11pt;">Confident stakeholder manager with experience influencing senior leaders and collaborating across cross-functional teams to align on marketing strategy.</span></li><li style="font-size: 11pt;"><span style="font-size: 11pt;">Technologically proficient with marketing data platforms and a proactive approach to adopting emerging tools and methodologies in marketing analytics.</span></li></ul></div></div><div class="earcuposdescription"><div class="earcuposdescriptiontitle">What we offer:</div><div class="earcuposdescriptionnote"><p><span style="font-family: 'open sans', sans-serif; font-size: 11pt;"><strong>Our Benefits</strong>&nbsp;for this role include, but not limited to:</span></p><ul><li style="font-size: 11pt;"><span style="font-family: 'open sans', sans-serif; font-size: 11pt;">H&amp;B Employee Discount - 25%</span></li><li style="font-size: 11pt;"><span style="font-family: 'open sans', sans-serif; font-size: 11pt;">Bonus</span></li><li style="font-size: 11pt;"><span style="font-family: 'open sans', sans-serif; font-size: 11pt;">Pension company&nbsp;contribution</span></li><li style="font-size: 11pt;"><span style="font-family: 'open sans', sans-serif; font-size: 11pt;">33 Days Holiday per year (Inclusive of bank holidays)</span></li><li style="font-size: 11pt;"><span style="font-family: 'open sans', sans-serif; font-size: 11pt;">Private Medical Care</span></li><li style="font-size: 11pt;"><span style="font-family: 'open sans', sans-serif; font-size: 11pt;">Exclusive&nbsp;benefits, free advice and savings from a range of retailers and providers</span></li><li style="font-size: 11pt;"><span style="font-family: 'open sans', sans-serif; font-size: 11pt;">Electric Car Scheme</span></li></ul><p><span style="font-size: 11pt;"><em><span class="ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak" dir="ltr">We're passionate about helping every colleague thrive across all dimensions of wellbeing, and we're committed to having a diverse and inclusive workplace. In line with our EPIC values (Expertise, Pioneering, Inclusive, Caring), we embrace and actively celebrate all our colleagues' unique and varying experiences, backgrounds, identities and cultures - I am me, we are H&amp;B.&nbsp;</span><br></em></span></p></div></div><div class="earcuposdescription"><div class="earcu_posdescriptionnote"><p><span style="font-family: 'open sans', sans-serif; font-size: 11pt;"><span class="ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak" dir="ltr"><em>Holland &amp; Barrett </em><em>does not accept unsolicited resumes from search firms/recruiters. Please do not forward resumes to our job alias, employees, or any other company location. Holland &amp; Barrett is not and will not be responsible for any fees if a candidate submitted by a search firm/recruiter unless otherwise agreed with respect to specific open position(s).&nbsp;</em></span></span></p><p>&nbsp;#LI-Hybrid #LI-JK2</p></div></div>