<p>White Stuff was established in 1985 through a simple idea. This idea grew and now we have shops and concessions in the UK and internationally, selling women’s and men’s clothing as well as beautiful accessories and homeware. Our original prints (all designed in house), intricate details and considered design touches reflect our personality and make us subtly distinctive.</p><p>Our people are at the heart of our brand, constantly moving and driving us forward. We’re sociable, talented, and like-minded and we’re not hierarchical or political in how we do business. We encourage entrepreneurial ideas and accountability at all levels. </p><p><strong>Role Overview:</strong></p><p>As the PR and Influencer Coordinator, you will be pivotal in enhancing White Stuff’s brand visibility and reputation. You will help implement PR strategies, manage influencer partnerships, and drive media coverage to elevate brand storytelling across traditional and digital platforms. This is an exciting opportunity to contribute to a dynamic, purpose-driven fashion brand.</p><p><strong>What you’ll be doing: </strong></p><ol><li><strong>Influencer Marketing</strong></li><li><strong>Public Relations</strong></li><li><strong>Content and Events</strong></li><li><strong>Brand Advocacy</strong></li><li><strong>General</strong></li></ol><ul> <li>Identify, research, and buildrelationships with influencers who align with White Stuff’s brand valuesand target audience.</li> <li>Support the PR Manager in the planning and execution of influencerpartnerships, including gifting, sponsored posts, and collaborations.</li> <li>Support the PR Manager with influencer contracts, deliverables, andpost-campaign analysis to measure success. </li> <li>Track influencer collaborations,collecting content and reporting on performance metrics.</li> <li>Maintain a database of influencers,keeping it updated with contact details, preferences, and campaignhistory.</li></ul><ul> <li>Assist in the development and executionof seasonal PR campaigns, ensuring alignment with brand values and productlaunches.</li> <li>Build and maintain strong relationshipswith key journalists, editors, and publications in the fashion, lifestyle,and retail sectors.</li> <li>Write and distribute press releases,media kits, and product pitches to secure media coverage.</li> <li>Coordinate press sample management,including tracking requests and returns.</li> <li>Monitor and report on media coverage,providing insights into PR performance and opportunities.</li></ul><ul> <li>Collaborate with the creative team todevelop engaging content for PR and influencer initiatives.</li> <li>Support the organization and executionof press events, influencer activations, and store openings.</li> <li>Act as a brand ambassador during events,fostering positive relationships with media and influencers.</li></ul><ul> <li>Act as abrand ambassador, ensuring all content and partnerships reflect WhiteStuff’s identity and values.</li> <li>Championsustainability and community-focused initiatives through digitalstorytelling.</li></ul><ul> <li>Monitor industry trends and competitoractivity in PR and influencer marketing.</li> <li>Support administrative tasks, such asbudget tracking and invoice management.</li> <li>Provide regular reports on PR andinfluencer activity, highlighting successes and areas for improvement.</li></ul><p><strong>What you’ll need: </strong></p><ul> <li>1–2 years of experience in PR, influencer marketing, or a relatedrole, ideally within fashion or lifestyle.</li> <li>Strong written and verbal communication skills, with the ability tocraft compelling brand stories.</li> <li>An established network of influencers and creators within the UKfashion and lifestyle space.</li> <li>A passion for social media trends and anunderstanding of digital platforms.</li> <li>Highly organized, with the ability to managemultiple projects simultaneously.</li> <li>Creative thinker with a proactive,solutions-oriented approach.</li> <li>Experience with PR or influencer managementtools (e.g., Meltwater, Traackr) is advantageous.</li> <li>Passion for fashion, retail, and sustainability.</li></ul><p><strong>What we will offer you:</strong></p><p>As a PR and Influencer Coordinator at White Stuff you will be entitled to an array of great benefits, some of which include:</p><ul> <li>Up to 25 days holiday per annum</li> <li>2 extra (paid!) days off per year to volunteer in the localcommunity</li> <li>Annual bonus opportunity</li> <li>50% discount </li> <li>Subsidised BUPA Dental Insurance</li> <li>Healthcare cash plan and Life Assurance</li> <li>Interest free season ticket loan</li> <li>Pension Contribution</li></ul><p><em>We are committed to creating an environment where we can all be proud to work and be ourselves.Part of this commitment is being an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, and age</em>.</p><p>#LI-Hybrid</p>