<div class="earcuposdescription"><div class="earcuposdescriptionnote"><p style="margin: 0in; font-family: Calibri; font-size: 10.0pt;"><span style="font-family: 'open sans', sans-serif; font-size: 11pt;"><span lang="en-GB">Join our team and be part of a company that truly lives its values. With our expertise and commitment to innovation, we aim to build trust and make health and wellness accessible to all. By fostering inclusivity and care, we work collaboratively to improve the well-being of our colleagues, customers, and communities.</span></span></p><p style="margin: 0in; font-family: Calibri; font-size: 10.0pt;">&nbsp;</p><p style="margin: 0in; font-family: Calibri; font-size: 10.0pt;"><span style="font-size: 11pt;">We have a fantastic opportunity at Holland and Barrentt to join us as Paid Social Specialist, and will be<span data-contrast="auto">&nbsp;responsible for planning, executing, and optimizing paid social media campaigns across multiple platforms to drive brand awareness, customer engagement, and sales in H&amp;B.&nbsp;</span> <span data-contrast="auto">This role requires a deep understanding of social media advertising, audience targeting, and performance optimization to maximize return on ad spend (ROAS).&nbsp;</span> <span data-contrast="auto">The ideal candidate will leverage paid social strategies to attract new customers, retain existing ones, and enhance the brand's presence in a competitive market.</span><span data-ccp-props="{&quot;335551550&quot;:6,&quot;335551620&quot;:6}">&nbsp;</span></span></p></div></div><div class="earcuposdescription"><div class="earcuposdescriptiontitle">The Role</div><div class="earcuposdescriptionnote"><p><span style="font-family: 'open sans', sans-serif; font-size: 11pt;"><strong>Key&nbsp;Responsibilities:</strong></span></p><ul><li><span data-contrast="auto">Develop and execute paid social strategies to drive awareness, engagement, and sales.</span><span data-ccp-props="{}">&nbsp;</span></li><li><span data-contrast="auto">Manage campaigns across Facebook, Instagram, TikTok, Pinterest, and emerging platforms.</span><span data-ccp-props="{}">&nbsp;</span></li><li><span data-contrast="auto">Create audience targeting strategies, including lookalike audiences, retargeting, and interest-based targeting.</span><span data-ccp-props="{}">&nbsp;</span></li><li><span data-contrast="auto">Optimize ad creatives and copy in collaboration with designers and content teams.</span><span data-ccp-props="{}">&nbsp;</span></li><li><span data-contrast="auto">Conduct A/B testing on creatives, messaging, and targeting to improve performance.</span><span data-ccp-props="{}">&nbsp;</span></li><li><span data-contrast="auto">Oversee budget allocation and manage bids to maximize efficiency and returns.</span><span data-ccp-props="{}">&nbsp;</span></li><li><span data-contrast="auto">Track and analyse key performance metrics to identify trends and actionable insights.</span><span data-ccp-props="{}">&nbsp;</span></li><li><span data-contrast="auto">Implement and manage tracking pixels (e.g., Meta Pixel, TikTok Pixel) to measure conversions.</span><span data-ccp-props="{}">&nbsp;</span></li><li><span data-contrast="auto">Stay ahead of industry trends, algorithm updates, and new ad formats.</span><span data-ccp-props="{}">&nbsp;</span></li><li><span data-contrast="auto">Ensure compliance with social media platform policies and data privacy regulations (e.g., GDPR, CCPA).</span><span data-ccp-props="{}">&nbsp;</span></li><li><span data-contrast="auto">Present performance reports to stakeholders with insights and recommendations.</span><span data-ccp-props="{}">&nbsp;</span></li></ul><p><span style="font-family: 'open sans', sans-serif; font-size: 11pt;"><strong>Location:</strong></span></p><p><span style="font-family: 'open sans', sans-serif; font-size: 11pt;">This role is based in Nuneaton, and may be occasionally required to travel to our London Hub or to any other location of H&amp;B. We support flexibility and productivity of our employees by hybrid working arrangements with minimum 2 days presence in the office.</span></p></div></div><div class="earcuposdescription"><div class="earcuposdescriptiontitle">The Person</div><div class="earcuposdescriptionnote"><p><span style="font-family: 'open sans', sans-serif; font-size: 11pt;"><strong>Key Requirements:</strong></span></p><ul><li><span data-contrast="auto">Demonstrable experience in Paid Social Advertising, with at least two career moves within digital marketing, e-commerce, or performance marketing.</span><span data-ccp-props="{}">&nbsp;</span></li><li><span data-contrast="auto">Proven track record of managing a budget paid social campaigns with strong ROAS results.</span><span data-ccp-props="{}">&nbsp;</span></li><li><span data-contrast="auto">Hands-on experience with Meta Ads Manager, TikTok Ads, and other relevant platforms.</span><span data-ccp-props="{}">&nbsp;</span></li><li><span data-contrast="auto">Strong analytical skills with proficiency in tools like Google Analytics, Meta Business Manager, and data visualisation dashboards.</span><span data-ccp-props="{}">&nbsp;</span></li><li><span data-contrast="auto">Experience working in health, wellness, or supplement brands (preferred but not required).</span><span data-ccp-props="{}">&nbsp;</span></li><li><span data-contrast="auto">Understanding of consumer behaviour in the health &amp; wellness retail industry.</span><span data-ccp-props="{}">&nbsp;</span></li><li><span data-contrast="auto">Ability to work cross-functionally with creative, content, and data teams.</span><span data-ccp-props="{}">&nbsp;</span></li><li><span data-contrast="auto">Knowledge of A/B testing methodologies and audience segmentation strategies.</span><span data-ccp-props="{}">&nbsp;</span></li><li><span data-contrast="auto">Familiarity with tracking pixels, UTM parameters, and performance attribution models.</span><span data-ccp-props="{}">&nbsp;</span></li></ul></div></div><div class="earcuposdescription"><div class="earcuposdescriptiontitle">What we offer</div><div class="earcuposdescriptionnote"><p><span style="font-family: 'open sans', sans-serif; font-size: 11pt;"><strong>Our Benefits</strong>&nbsp;for this role include, but not limited to:</span></p><ul><li><span style="font-family: 'open sans', sans-serif; font-size: 11pt;">H&amp;B Employee Discount - 25%</span></li><li><span style="font-family: 'open sans', sans-serif; font-size: 11pt;">Pension company&nbsp;contribution</span></li><li><span style="font-family: 'open sans', sans-serif; font-size: 11pt;">Exclusive&nbsp;benefits, free advice and savings from a range of retailers and providers</span></li><li><span style="font-family: 'open sans', sans-serif; font-size: 11pt;">And many more!</span></li></ul><p><span style="font-size: 11pt;"><em><span class="ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak" dir="ltr">We're passionate about helping every colleague thrive across all dimensions of wellbeing, and we're committed to having a diverse and inclusive workplace. In line with our EPIC values (Expertise, Pioneering, Inclusive, Caring), we embrace and actively celebrate all our colleagues' unique and varying experiences, backgrounds, identities and cultures - I am me, we are H&amp;B.&nbsp;</span><br></em></span></p></div></div><div class="earcuposdescription"><div class="earcu_posdescriptionnote"><p><span style="font-family: 'open sans', sans-serif; font-size: 11pt;"><span class="ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak" dir="ltr"><em>Holland &amp; Barrett </em><em>does not accept unsolicited resumes from search firms/recruiters. Please do not forward resumes to our job alias, employees, or any other company location. Holland &amp; Barrett is not and will not be responsible for any fees if a candidate submitted by a search firm/recruiter unless otherwise agreed with respect to specific open position(s).&nbsp;</em></span></span></p><p><span style="font-family: 'open sans', sans-serif; font-size: 11pt;"><span class="ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak" dir="ltr"><em>#LI-MD1 &nbsp;#LI-Hybrid</em></span></span></p></div></div>