<h3 class="theme-panel-header text-2xl pb-6 theme-vacancy-section-title">About the role</h3><p>Working as part of a team of 8, as a Senior CRM Marketing Executive, you will manage the delivery of lifecycle, loyalty, retention and brand initiatives across email, app and direct mail. You will be at the heart of a team driving value at every stage of the customer lifecycle, increasing lifetime value and building meaningful relationships with the Matalan Brand. You will be a champion for our Matalan Me Loyalty programme ensuring member engagement across our communications. We are an omnichannel retailer, so a big part of your role is ensuring that the customer journey is seamless across digital and store touchpoints. It’s a busy and varied role providing opportunities for strategic thinking, creative execution and cross-functional working.&nbsp;&nbsp;</p><p>Key Responsibilities -</p><ul><li>Be responsible for strategic CRM channel management to drive customer behaviour, brand initiatives and commercial objectives.&nbsp;</li><li>Arrange a programme of activity that delivers Matalan Me Rewards communications across multiple channels. Deliver designated CRM activities from concept to completion and ensure continued improvements to the programme.&nbsp;</li><li>Manage the customer lifecycle journey across all touchpoints, including automated and triggered communications ensuring an effective journey flow.&nbsp;&nbsp;</li><li>Design multi-channel initiatives, monitor reports and use data to drive different key actions for multiple different cohorts e.g. driving sign ups, reactivating lapsed customers, increasing average basket spend.&nbsp;</li><li>Manage the execution and analysis of Matalan Me tests and promotions.&nbsp;</li><li>Be responsible for the end-to-end delivery of direct mail campaigns, ensuring clear and effective planning, briefing, proofing, delivery &amp; analysis to budget.&nbsp;</li><li>Work with the Customer Data manager to ensure rewards communications are leveraging data, segmentation and personalisation&nbsp;</li><li>Report on customer campaigns against targets, with clear recommendations for improvement including identifying additional data requirements.&nbsp;</li><li>Work with internal stakeholders to enhance the online and in-store experience for Matalan Me Loyalty customers.&nbsp;</li></ul><div class="absolute bottom-2 right-2"><button onclick="scrollToTop()" class="theme-primary p-2 rounded-lg flex"> <i translate="no" class="material-symbols-outlined"> arrow_upward </i> </button></div>