<div class="earcuposdescription"><div class="earcuposdescriptionnote"><p class="" data-start="321" data-end="407"><span style="font-size: 10pt;"><strong data-start="321" data-end="407">Join us on our journey to become the world's leading health and wellness retailer.</strong></span></p><p class="" data-start="409" data-end="689"><span style="font-size: 10pt;">At <strong data-start="412" data-end="433">Holland &amp; Barrett</strong>, we're passionate about helping people live healthier, happier lives — and we know data is key to making that happen. As Europe's largest health and wellness brand, we're expanding globally and transforming how we understand and engage with our customers.</span></p><p class="" data-start="691" data-end="1039"><span style="font-size: 10pt;">We're looking for a <strong data-start="711" data-end="737">Senior Digital Analyst</strong> to play a pivotal role in our <strong data-start="768" data-end="786">Analytics team</strong>, with a sharp focus on supporting our <strong data-start="825" data-end="865">Customer and Digital Marketing teams</strong>. This is an exciting opportunity to turn rich customer data into actionable insights, helping us deliver smarter, more personalised marketing across all digital touchpoints.</span></p><h3 class="" data-start="1041" data-end="1069"><span style="font-size: 10pt;">Why this role is unique:</span></h3><ul data-start="1071" data-end="1624"><li class="" style="font-size: 10pt;" data-start="1071" data-end="1203"><p class="" data-start="1073" data-end="1203"><span style="font-size: 10pt;"><strong data-start="1073" data-end="1093">Frontline impact</strong> – Your insights will drive decision-making across CRM, digital campaigns, and customer experience strategies.</span></p></li><li class="" style="font-size: 10pt;" data-start="1204" data-end="1351"><p class="" data-start="1206" data-end="1351"><span style="font-size: 10pt;"><strong data-start="1206" data-end="1240">Cross-functional collaboration</strong> – Work hand-in-hand with teams across Customer, CRM, Digital Marketing, and eCommerce to optimise performance.</span></p></li><li class="" style="font-size: 10pt;" data-start="1352" data-end="1505"><p class="" data-start="1354" data-end="1505"><span style="font-size: 10pt;"><strong data-start="1354" data-end="1377">Modern tools &amp; tech</strong> – Use platforms like Braze, Hightouch, and Metabase to connect the dots between marketing activity and real customer behaviour.</span></p></li><li class="" style="font-size: 10pt;" data-start="1506" data-end="1624"><p class="" data-start="1508" data-end="1624"><span style="font-size: 10pt;"><strong data-start="1508" data-end="1531">Mission-driven work</strong> – Help shape a healthier world by influencing how we reach and retain millions of customers.</span></p></li></ul><h3 class="" data-start="1626" data-end="1651"><span style="font-size: 10pt;">What you'll be doing:</span></h3><ul data-start="1653" data-end="2465"><li class="" style="font-size: 10pt;" data-start="1653" data-end="1836"><p class="" data-start="1655" data-end="1836"><span style="font-size: 10pt;">Act as a key analytics partner to our Customer and Digital Marketing teams, providing deep analysis of campaign performance across email, push, in-app, and other digital channels.</span></p></li><li class="" style="font-size: 10pt;" data-start="1837" data-end="1937"><p class="" data-start="1839" data-end="1937"><span style="font-size: 10pt;">Use customer behaviour data to optimise segmentation, targeting, and personalisation strategies.</span></p></li><li class="" style="font-size: 10pt;" data-start="1938" data-end="2034"><p class="" data-start="1940" data-end="2034"><span style="font-size: 10pt;">Define and track KPIs that matter — from campaign engagement to customer lifecycle outcomes.</span></p></li><li class="" style="font-size: 10pt;" data-start="2035" data-end="2136"><p class="" data-start="2037" data-end="2136"><span style="font-size: 10pt;">Support A/B testing and test-and-learn initiatives to continuously improve marketing performance.</span></p></li><li class="" style="font-size: 10pt;" data-start="2137" data-end="2241"><p class="" data-start="2139" data-end="2241"><span style="font-size: 10pt;">Build and maintain clear, self-serve dashboards (using Metabase) that surface insights in real time.</span></p></li><li class="" style="font-size: 10pt;" data-start="2242" data-end="2358"><p class="" data-start="2244" data-end="2358"><span style="font-size: 10pt;">Translate complex data into clear, actionable recommendations for both technical and non-technical stakeholders.</span></p></li><li class="" style="font-size: 10pt;" data-start="2359" data-end="2465"><p class="" data-start="2361" data-end="2465">Collaborate with our Data Engineering teams to enhance data pipelines, models, and platform integration.</p></li></ul></div></div><div class="earcuposdescription"><div class="earcuposdescriptionnote"><h5 data-start="2467" data-end="2494"><span style="font-size: 10pt;">What we're looking for:</span></h5><ul data-start="2496" data-end="3115"><li class="" style="font-size: 10pt;" data-start="2496" data-end="2603"><p class="" data-start="2498" data-end="2603"><span style="font-size: 10pt;"><strong data-start="2498" data-end="2522">4+ years' experience</strong> in a data analyst or BI role, with a strong background in marketing analytics.</span></p></li><li class="" style="font-size: 10pt;" data-start="2604" data-end="2684"><p class="" data-start="2606" data-end="2684"><span style="font-size: 10pt;"><strong data-start="2606" data-end="2629">Advanced SQL skills</strong> and confidence working with large, complex datasets.</span></p></li><li class="" style="font-size: 10pt;" data-start="2685" data-end="2781"><p class="" data-start="2687" data-end="2781"><span style="font-size: 10pt;">Hands-on experience with <strong data-start="2712" data-end="2724">BI tools</strong> (Metabase preferred, or others like Power BI/Tableau).</span></p></li><li class="" style="font-size: 10pt;" data-start="2782" data-end="2897"><p class="" data-start="2784" data-end="2897"><span style="font-size: 10pt;">Familiarity with <strong data-start="2801" data-end="2834">customer engagement platforms</strong> (Braze or similar) and <strong data-start="2858" data-end="2866">CDPs</strong> (like Hightouch or Segment).</span></p></li><li class="" style="font-size: 10pt;" data-start="2898" data-end="3020"><p class="" data-start="2900" data-end="3020"><span style="font-size: 10pt;">Strong stakeholder management and communication skills — you're just as comfortable in dashboards as in team meetings.</span></p></li><li class="" style="font-size: 10pt;" data-start="3021" data-end="3115"><p class="" data-start="3023" data-end="3115"><span style="font-size: 10pt;">Commercially minded, analytically curious, and driven to deliver insight that drives impact.</span></p></li></ul><h3 class="" data-start="3117" data-end="3138"><span style="font-size: 10pt;">Bonus points for:</span></h3><ul data-start="3140" data-end="3335"><li class="" style="font-size: 10pt;" data-start="3140" data-end="3192"><p class="" data-start="3142" data-end="3192"><span style="font-size: 10pt;">Experience in <strong data-start="3156" data-end="3189">retail or eCommerce marketing</strong>.</span></p></li><li class="" style="font-size: 10pt;" data-start="3193" data-end="3261"><p class="" data-start="3195" data-end="3261"><span style="font-size: 10pt;">Knowledge of <strong data-start="3208" data-end="3234">A/B testing frameworks</strong> and experimental design.</span></p></li><li class="" style="font-size: 10pt;" data-start="3262" data-end="3335"><p class="" data-start="3264" data-end="3335"><span style="font-size: 10pt;">Previous support of CRM, performance marketing, or loyalty initiatives.</span></p></li></ul><p class="" data-start="3342" data-end="3477">&nbsp;</p><p class="" data-start="3342" data-end="3477"><span style="font-size: 10pt;"><strong data-start="3342" data-end="3403">Help us put data at the heart of our customer experience.</strong></span><br data-start="3403" data-end="3406"><span style="font-size: 10pt;">Join Holland &amp; Barrett and be part of something truly transformational.</span></p></div></div><div class="earcuposdescription"><div class="earcuposdescriptiontitle">What we offer:</div><div class="earcu_posdescriptionnote"><ul><li><span style="font-family: Calibri, sans-serif; font-size: 11pt;"><strong>Pension company contribution = 3% </strong></span></li><li><span style="font-family: Calibri, sans-serif; font-size: 11pt;"><strong>Incentive scheme up to 10% of annual salary</strong>, based on company performance.</span></li><li><span style="font-family: Calibri, sans-serif; font-size: 11pt;">Your wellbeing is paramount so you can get away and take<strong> 33&nbsp;Days Holiday per year</strong>.</span></li><li><span style="font-family: Calibri, sans-serif; font-size: 11pt;"><strong>Learning and Development opportunity</strong> with Holland &amp; Barrett is a great base for career development long term.</span></li><li><span style="font-family: Calibri, sans-serif; font-size: 11pt;"><strong>Private Medical Care </strong>(Self after 1 year)</span></li><li><span style="font-family: Calibri, sans-serif; font-size: 11pt;"><strong>Career progression.</strong></span></li><li><span style="font-family: Calibri, sans-serif; font-size: 11pt;"><strong>Refer and Earn Scheme</strong> - as we're growing you can earn money by referring people to join us from your network.</span></li><li><span style="font-family: Calibri, sans-serif; font-size: 11pt;"><strong>Epic Extras</strong> gives you access to exclusive benefits, free advice and savings from a range of retailers and providers.</span></li><li><span style="font-family: Calibri, sans-serif; font-size: 11pt;"><strong>Stay healthy with Discounted Products</strong> - from day one you'll get a 25% discount (on top of other promotions) when you shop at H&amp;B on anything that you buy.</span></li><li><span style="font-family: Calibri, sans-serif; font-size: 11pt;">We all need a little help sometimes, so we<strong> </strong>offer<strong> Free 24/7 Confidential Advice &amp; Colleague Welfare</strong>.</span></li><li><span style="font-family: Calibri, sans-serif; font-size: 11pt;"><strong>Mental Health First Aiders</strong> - we have lots of qualified Mental Health First Aiders because its all about your health &amp; wellbeing.</span></li><li><span style="font-family: Calibri, sans-serif; font-size: 11pt;">Stay active in the<strong> Onsite Gym</strong> at our Nuneaton Hub!</span></li><li><span style="font-family: Calibri, sans-serif; font-size: 11pt;">We have <strong>colleague Reward and Recognition Schemes</strong>, so your hard work and loyalty won't go unnoticed.</span></li><li><span style="font-family: Calibri, sans-serif; font-size: 11pt;">And many more!</span></li></ul><p><span style="font-size: 11pt; font-family: Calibri, sans-serif;"><em>Our culture respects equality, values diversity and encourages individuality – because this allows our people to unlock their potential and be their best. We welcome everyone who shares our EPIC values regardless of background, culture, disability, ethnicity, gender identity or sexual orientation</em></span></p><p><span style="font-family: Calibri, sans-serif; font-size: 11pt;"><span class="ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak" dir="ltr"><em>Holland &amp; Barrett </em><em>does not accept unsolicited resumes from search firms/recruiters. Please do not forward resumes to our job alias, employees, or any other company location. Holland &amp; Barrett is not and will not be responsible for any fees if a candidate submitted by a search firm/recruiter unless otherwise agreed with respect to specific open position(s).&nbsp;</em></span></span></p></div></div>